Graphic design is a combination of text and graphic elements put together in a way that is both pleasing to the eye and educational. Things can look cool on the page, but it must also inform the reader about what the page is trying to convey. When you look at a menu for an eaterie, you want to find out about the entrees, drinks and puddings. If the menu is artistically beautiful, but doesn’t give the basic answers like where to find the drinks, it is just a frustrating piece of art.
Design mixes art and text that communicates a message that is simple to comprehend. This is applicable to designs of everything from newsletters to signs and posters. Good graphic design should convey a message thru using the visible medium or print media. By planning electronic or print of information in the shape of publications, adverts or websites, a clear message can be presented to the viewing public.
Graphical designers produce comps for posters, leaflets, mag layouts and covers, tickets, business cards, book layout, papers animation, shows, websites and the like. Everything that you read from books to soup can labels are made by graphic designers. So, the next time you are gazing at your box of cereal, consider the graphics designer who put together graphic elements with text to build an appealing cereal box that says ‘Buy Me’.
Job descriptions alter for graphics designers. Frequently they work in an in-house capacity for a corporation that could be totally unrelated to graphic design. They’ll be responsible for putting together all of the company branding, keeping up the website, building displays and putting together all print collateral for the company. They are basically a jack of all trades for that company.
Other graphics designers work for mags and papers both online and offline to mix text and graphic elements to make a piece that is both enjoyable to the eye and educational to the mind.
Many graphical designers also make their home in advertising agencies that do work for many various clients. These designers are accountable for creating advertisements and other print designs for a wide variety of clients. They are going to work on a series projects for a diverse clientele delivering all types of collateral including brochures, business stationery and such like.
Graphics designers will either pick photos to accompany advertising and magazine layouts or they will be supplied with the photo and graphic elements along with typeface preferences and particular information about the way to put together a layout.
Graphic designing is often a fast-paced job with plenty of room for creatvity. Graphic designers think on their feet and supply answers to graphics Problems, marrying advertising with text and pictures to build a mag or paper layout that informs and entertains.